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Opposition Building Over Verizon-Cable Deal


The deal that would allow Verizon Wireless to purchase spectrum from a consortium of cable companies is still being disputed. Last week, the antitrust subcommittee of the Senate Judiciary Committee held a hearing to discuss the deal, but according to Art Brodsky of Public Knowledge, still left many issues unresolved.
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Google Announces New Ad Exchange Developer Resources
By Zach Walton


If you use Ad Exchange, you're going to want to listen up. Google is making some new resources available to developers that should make your lives a lot easier.

The first and most important change is that the Ad Exchange Web site is now integrated with Google's developers resource site. This allows Google to provide better support for those working with the various APIs involved with Ad Exchange. Some of the features you're going to find on the new Web site are details on the SOAP API, REST API and the Real-Time Bidding Protocol.

Google is now giving Ad Exchange developers access to the REST API. It will give you the ability to "manage your RTB account configuration, submit creatives and list direct deals. Google suggests that you try out the API with their API explorer tool before you dive into making applications with it.

To help developers get used to working with these new APIs and software, they have created a client library with code examples. The code examples will be the most useful as it allows you to see how various programming languages work within the SOAP and REST APIs. The programming language examples currently available for the SOAP API are Java, PHP, Python, Dotnet and Ruby. The REST API has a lot more examples available, but they are all in beta or alpha so exercise caution when trying them out. The language examples available are .NET, Go, Google Web Toolkit, Java, JavaScript, Objective C, PHP, Python and Ruby.

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