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Statistics In: The Most and Least Effective Super Bowl Ads of 2012

The commercials in the Super Bowl this year made a big splash, but not all of them hit in a good way. Which ads were effective and which were not? Ace Metrix, an authority in measuring television ad effectiveness, compiled its data and recently revealed the winners and losers.
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Google Search Funnels Interface Redesigned
By Chris Crum

Back in 2010, Google launched Search Funnels, an AdWords tool, which helps advertisers make decisions based on search impressions and clicks so they can try to improve their conversion rates.

The tool has received a refresh. The previous version will be available for the next few weeks, but if you use the tool, you may as well start getting used to the new one.

One new feature is the ability to compare date ranges. This helps you determine how your funnel has changed on a year-to-year basis.

Search Funnels date ranges

Another new feature is the ability to access drill-down dimensions via tabs, which appear at the top left of the Search Funnels tables.

Users can also view total conversions and conversion value right next to each other.

Click to Read More

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