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Google's Algorithm Change: When Too Many Ads Attack
By Chris Crum


If your site looks like one of those "Post No Bills" wall that's covered in assorted flyers, ads, and various forms of clutter, there's a good chance Google's new algorithm change will result in these ad-covered sites being punished, especially if the ad assault appears above the fold. News of Google's latest algorithm adjustment, something that's been hinted at before, was recently announced on Google's Inside Search blog, and the details are pretty straightforward, that is, until you ask "how much is too much?"

While there is no "x amount of ads exceeds our standard," the blog post does offer some theoretical details about how the change targets the "too many ads" sites, while emphasizing their "above the fold" standard. The [emphasis added] sections are ours:

This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

This algorithmic change noticeably affects less than 1% of searches globally.

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