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Online Attribution: Give Credit Where Credit Is Due

According to Richard Zwicky of Eightfold Logic, formerly Enquisite, marketers are not effectively monitoring and measuring online attribution. Many analytics products attribute all or most conversions to the last click, which isn’t always correct.

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More Business Travelers Using Facebook And Twitter
By Coug Caverly

Business travelers rank adjusting travel plans, making dinner reservations and checking into hotels as three of the top four "must have" mobile applications, according to a new survey from KRC Research and commissioned by Omni Hotels & Resorts.

Besides taking care of travel matters, the survey found business travelers use mobile and social applications to take care of personal items, explore the local area and connect with friends and family.

Checking the latest sports scores, updating Facebook, looking for the nearest coffee spot and tweeting were also highly rated in the recent survey. In addition, 61 percent of all business travelers were burning the midnight oil online - not on business from the day - but on managing their personal lives remotely.

The younger business traveler was even more focused on finding personal balance. Nearly one third of younger business travelers, ages 25 to 34, were more likely to order perks that make their hotel stay more comfortable; over 40% tweet about their travels and 65% enjoy updating Facebook to let everyone know where they are.

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