Yahoo has unveiled a new display ad unit for the Yahoo log-in page. "The new ad unit enables marketers to creatively spotlight their brands on one of the most-trafficked destinations on the Internet for the first time," a representative for Yahoo tells WebProNews.
The log-in page is visited by about one in ten Americans every day, according to Yahoo. The rep says, "The Yahoo! login page will now provide marketers with a new premium advertising solution to reach online audiences at mass scale by transforming the page into a large palette for highly artistic and impactful creative execution."
"This new ad unit will also be a part of Yahoo!'s Digital AdVentures program, announced earlier this year,' the company says. "The program is meant to provide a proving ground for Yahoo! and its advertising partners to collaborate on piloting next-generation advertising solutions as well as conduct and publish research from these programs."
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