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SES Chicago: Profitable Opportunities for CPG Marketers
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Although search is more “mainstream” than it has ever been, consumer-packaged-goods marketers aren’t fully taking advantage of their excessive opportunities. Clicks used to be about branded search and paid search, but recent ComScore research shows a tremendous growth in organic search thus emphasizing organic as the best strategy for CPG marketers.
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RemoveReadOnly
Adds to the Explorer's contextual menu to remove the "Read-only" state. |
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Re-searchr
Toolbar app. that helps figure out which search results are useful. |
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Path Copy Copy
Designed to be a Windows Explorer add-on that adds a contextual menu item. |
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Google Offers New Resource for Analytics Information
By Chris Crum
Google seems to really want to spread awareness about Google Analytics, and get more people to understand how to use all of its features. This is a good thing because analytics are obviously important for keeping your site's performance up to its potential.
A couple weeks ago they announced a new Google Analytics Help Forum with participation from Google employees as well as top contributors, and seasoned analytics pros:
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