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What’s Most Important to a Brand?
A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them?
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Murdoch Says Microsoft Won’t Buy Yahoo
By Mike Sachoff
News Corp. Chairman Rupert Murdoch said it was "very unlikely" his company would reach any type of deal with Yahoo and said Yahoo and Microsoft will not be involved in any type of transaction.
On the Microsoft/Yahoo deal Murdoch said," There won't be a deal. There's bad personal feelings."
Microsoft was in negotiations earlier this year to buy Yahoo for $47.5 billion but talks broke down in May after the two companies failed to reach an agreement.
"In six months, (Microsoft) will walk away," Murdoch, said at the annual Allen & Co media and technology event, Reuters reported.
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