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Google
Fighting G-Mail In Germany
By Nathan Weinberg | Expert Author
Google is locked in a trademark battle in Germany for the right to use the name
Gmail for its mail service.
For now, Google email is called "Google Mail" in Germany, and all Germans have
an @googlemail.com email address. The reason: a 14-year old company called G-mail,
short for Giersch mail, run by 32-year old Daniel Girsch, and the trademark he
registered for it in 2000.
The
story at CNet is worth reading in its entirety, which seems to indicate Google
will have a real tough time proving anyting. G-mail is a long-standing, albeit
small company with a registered trademark. Giersch seeks to stop Google from using
the Gmail name entirely in Germany. See, if you email a German user to @gmail.com
instead of @googlemail.com, the mail will go through, which Giersch contends is
still a violation. Interestingly, Google could have bought the G-mail name from
Giersch, but he decided to refuse their money because of Google's arrogance.
More interestingly is G-mail's business. In order to speed up physical mail delivery,
G-mail scans mail at one end, electronically transmits it, prints it out at the
destination and hand-delivers it. It is a really great idea for the mail, since
transporting all that mail in trucks, trains and planes around the world does
seem silly when dealing with just sheets of paper.
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